Spectrum Reach partnered with the American Hospital Association for an executive dialogue, Unlocking the Value of Healthcare Advertising, during the AHA's most recent SHSMD conference.
Marketing and strategy executives gathered to discuss the need for constant change; how to consistently capture useful data; and their ongoing commitment to patient-centric approaches.
In this summary of the conversation, you’ll discover:
- How healthcare marketers tailor their strategies to patients’ evolving expectations.
- Best practices for balancing traditional and digital advertising for maximum impact.
- What healthcare marketers are doing to navigate modern data challenges.
- Strategies and tactics for building a strong healthcare brand.