See how this award-winning data-driven approach to planning and buying increased engagement for the Roger Beasley Hyundai dealership.
3x
More Website Traffic
23%
More Reach
35%
Higher Frequency
57%
Higher Response Rate
The campaign for Roger Beasley Hyundai won Best Use of Data in the Digiday Media Buying & Planning Awards, for most successfully achieving campaign goals through the use of data.
A progressive Texas agency joined with Spectrum Reach to demonstrate the true power of multiscreen advertising by developing an audience-based campaign and measuring the impact on reach and frequency and attributing business outcomes like website visitation to television ad exposure for Roger Beasley Hyundai.
Using a proprietary campaign development tool provided by Spectrum Reach, the team conducted research on networks and dayparts that specifically appealed to Roger Beasley’s target audience of Hyundai and KIA in-garage owners in the Austin market. To test the effectiveness of this strategy, a traditional age and gender-based buying approach was used to reach San Antonio audiences.
The Austin data-driven schedule drove more website responses, with a higher response rate, greater reach, and higher frequency than San Antonio. Download the full detailed case study to get the scoop on Roger Beasley Hyundai and discover how you can get your message to the right audience, on any screen.
