Check out Dan Callahan's article Why Advertising Is Still a Relationship Business in Adweek.
Spectrum Reach turns AI solutions, first-party audience insights, and local expertise into smart advertising, helping you reach the right audiences with a relevant message across any screen. Our local experts guide you through the process, so you don’t need to be a data or AI expert.
Target audiences to bring in more ready-to-buy customers
Spectrum Reach uses AI to analyze real signals like location, viewing behavior, and past engagement to pinpoint people who are more likely to visit, call, or buy from your business. This helps you stop wasting your budget on broad, generic audiences and put more of every dollar toward actual in-market customers.
Simplify cross platform advertising in one buy
Instead of juggling separate tools for TV, streaming, and digital, our AI solutions let you launch and manage campaigns across channels from one place in a single, streamlined buy. This reduces the time, hassle, and guesswork of coordinating different platforms, so you can stay focused on running your business.
Turn performance data into clear next steps
We use AI to continuously read campaign performance and customer response to surface what’s working, what’s not, and where to redirect your spending. It gives easy-to-understand recommendations, so you can make confident decisions based on real results—not intuition.
Spectrum Reach’s AI-enabled tools
Instant Video Production for Local Businesses
Through our partnership with Waymark, your business can use AI technology to launch professional video advertising in minutes. Waymark’s AI analyzes your business information and instantly produces customized, ready-to-air commercials—with no production experience needed—bringing the speed of social media content creation to premium TV and streaming advertising. Paired with our advanced audience targeting and cross-screen distribution, this approach lets you efficiently reach the right customers on every screen.
Spectrum Reach Architect is our AI and first-party data-powered planning platform that creates multiscreen ad schedules to help advertisers improve their ROI and achieve their campaign goals.
With Architect, our teams can help you align your investment with your target audience and geography to reduce waste and improve overall media efficiency, and its continuous optimization provides recommendations that improve over time, so your campaigns stay effective even as conditions change.
In a recent test, Spectrum Reach compared traditionally planned campaigns to campaigns planned with Spectrum Reach Architect and found that the AI-informed approach resulted in measurable gains in campaign performance, including:
- 127% increase in reach
- 20% decrease in CPM
Human led, AI-powered
“AI is transforming advertising at scale, but the brands winning combine data, technology, and human expertise to drive smarter, measurable growth.” Dan Callahan, SVP, Chief Revenue Officer, Spectrum Reach, Adweek
While AI is making advertising more measurable, flexible, and accountable, people and relationships still sit at the center. Our local sales teams in 91 markets across 36 states pair AI data with real community knowledge. We’re long-term partners who don’t just sell local businesses media but help them navigate change and improve ROI.
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