Skip to main content

Strategy/Tactics|November 5, 2025

NC 911 Doubled their Web Traffic with One Campaign

Learn how data-driven creative supercharged hiring efforts for a North Carolina government agency.

lady with a headset handling a 911 call

In today’s fragmented media landscape, advertisers must rely on data-driven insights and sharp strategy to drive meaningful results.

Cindy Morgan, Account Executive at Spectrum Reach, joined L.V. Pokey Harris, Executive Director and Kristen Falco, Education and Training Coordinator at North Carolina 911 Board, explored how a powerful multiscreen campaign revitalized telecommunicator recruitment statewide.

This exclusive webinar in partnership with the American Marketing Association (AMA) featuring Spectrum Reach will show you:

  • The importance of starting with clear campaign goals
  • Letting data drive every decision
  • Crafting a message that inspires action
  • How using a full-funnel, multiscreen approach drove results

 

Want to know more? Speak with one our local Account Executives today!

 

Explore these other related topics.