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Learn|February 19, 2024

Expanding the Universe of EV Intenders

How data-driven marketing can turn customers into buyers.

salesperson showing electric vehicle to customers in showroom

Offerings in the retail electric vehicle (EV) market are increasing, driven by technological advancements, expanding product lineups, evolving consumer preferences, and a heightened focus on sustainability. But dealers find it challenging to persuade shoppers to consider buying EVs. Car buyers are concerned about high prices, limitations in driving range, and the lack of a high-speed public charging infrastructure.

Learn how strategic marketing—targeting the right customer with the right message, at the right time, on the right screen—is a highly effective approach that can help dealers get EVs zooming off their lots. And with multiscreen attribution, dealerships can know for certain the ads are working.

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