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Automotive|June 30, 2025

What Is OTT— And Why Is It Vital for Automotive Marketers?

Let’s discuss the evolving landscape of Streaming TV advertising—and its implications for dealerships.

car driving at night with many interesting reflections.

In this informative article, Spectrum Reach Director of Strategic Partnerships, Tara Rego, discusses recent changes in Streaming TV advertising and their implications for automotive marketers. 

Learn:

  • The importance of understanding the components of Streaming TV, such as Connected TV (CTV).
  • The need for precise audience targeting and first-party data.
  • How you benefit from transparent reporting.
  • The advantages of partnering with a media partner that offers data-driven insights and creative support.

 

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