In this informative video, Spectrum Reach Director of Strategic Partnerships, Tara Rego, discusses recent changes in Streaming TV advertising and their implications for automotive marketers.
Learn:
- The importance of understanding the components of Streaming TV, such as Connected TV (CTV).
- The need for precise audience targeting and first-party data.
- How you benefit from transparent reporting.
- The advantages of partnering with a media partner that offers data-driven insights and creative support.
Explore these other related topics.