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Using Data as Your GPS

The New Way of Marketing for an Increasingly Competitive Automotive Market

Dealers want to know they're spending their money wisely, and that they're getting results for their ad spend. With a simplified data-driven advertising approach, dealers can build an effective media strategy.

Learn from Ben Van Horn, Spectrum Reach’s Senior Director of Advanced Advertising, in the latest edition of the Automotive News, In the Driver's Seat series.

You’ll hear about:

  • How dealerships can create demand for their brand
  • Why use smart audience targeting for greater ad efficiency
  • The importance of first-party data in a cookie-less future

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