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QSRAgency Partner PMG Drives Significantly Higher Store Visits

In this case study, you'll see how Spectrum Reach became this QSR's best-performing CTV partner—with the #1 CTV app.

hamburger and french fries on a plate

With Spectrum Reach, a Quick Service Restaurant achieved:

  • 1.9x

    Incremental Store Visit Lift

  • 39%

    Store Visit Rate

  • 18%

    Incremental Sales Lift

  • #1

    Best Performing CTV App

The GoalReaching a diverse national audience.

Advertising agency PMG executes programmatic media buying for a quick-service restaurant business with thousands of restaurants on the West Coast and East Coast. Spectrum Reach offered PMG a first-of-its-kind, addressable programmatic strategy to connect geographically and demographically with this QSR's diverse customers.

The SolutionThe benefits of addressable targeting.

Addressable targeting of customer households across markets; game day inventory for NFL Monday Night Football and premium NCAA college football; and performance insights that walled gardens can’t provide—but Spectrum Reach can.

multicultural family watches tv from couch

The ResultsSignificantly higher store visits!

In this case study, you'll see how we became this QSR's best performing CTV partner.

figures strategize around a table

Set your business apart.

Get in touch with an Account Executive today.