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undefinedAgency Partner PMG Drives Significantly Higher Store Visits

Read how Spectrum Reach became the best performing CTV partner for a national QSR advertiser with thousands of locations.

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With Spectrum Reach, a QSR achieved:

  • 1.9x

    Incremental Store Visit Lift

  • 39%

    Store Visit Rate

  • 18%

    Incremental Sales Lift

The GoalReaching a diverse national audience.

Advertising agency PMG executes programmatic media buying for a quick-service restaurant business with thousands of restaurants on the West Coast and East Coast. Spectrum Reach offered PMG a first-of-its-kind, addressable programmatic strategy to connect geographically and demographically with this QSR's diverse customers.

The SolutionThe benefits of addressable targeting.

Addressable targeting of customer households across 100 markets; game day inventory for NFL Monday Night Football and premium NCAA college football; and performance insights that walled gardens can’t provide—but Spectrum Reach can.

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The ResultsSignificantly higher store visits!

In this case study, you'll see how we became a QSR's best performing CTV partner.

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Set your business apart.

Get in touch with an Account Executive today.