Learn how Spectrum Reach used transparent, show-level data to optimize campaign performance and enhance brand safety—proving that smarter data drives better results.
4x
Better outcomes vs app bundle targeting
8x
Better outcomes vs genre targeting
9x
Better outcomes with zip code targeting
Rain The Growth Agency struggled to provide clients with detailed analyses to improve confidence in their Connected TV (CTV) campaign performance. Without more precise data signals, optimization and brand safety were limited. Rain partnered with Spectrum Reach to ensure brand safety, and to drive greater performance from their investments across screens.
Our partnership with Gracenote enabled us to incorporate content-level descriptive metadata (describing specific shows, rather than the entire channel) directly into the CTV bidstream, so knowing what shows you’re advertising on is scalable and actionable for brands. These data signals empower advertisers to optimize campaigns based on outcomes—not just impressions.
We’ve seen firsthand that signal richness in the bidstream is the difference between good and great outcomes. Brands deserve that clarity, and now it’s possible.
With access to show-level metadata and real-time reporting, Rain the Growth Agency and their clients gained confidence, control, and measurable impact. Whether it is a cultural moment or always-on strategies, Spectrum Reach enabled better outcomes—all while ensuring the highest standards of brand safety.
Here’s the impact on Return on Investment (ROI) and performance optimization for Rain the Growth Agency:
See how Spectrum Reach helped deliver brand-safe, performance-driven results in CTV.
Get in touch with a local account executive today.
