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HEALTHCAREHealth + Wellness Creative That Gets Results

Learn five important tips for producing healthcare creative that speaks to patients’ needs.

Learn MoreReach patients with impactful creative.

Here are five tips to guide your creative.

  • Know your audience and create specialized messaging that resonates—while always respecting patient privacy.
  • Tell the right story, so that your ad is relevant and of interest to the patient. Let it speak to their needs—healthcare is personal.
  • Focus on one healthcare service, rather than every service available.
  • Tailor each message to fit the corresponding media platform. Digital and television are different, and your creative should meet the needs of its medium.
  • Drive action with a compelling Call-to-Action (CTA) so that your patients know how to best reach you.

Connect With UsReady to increase patient volume with your creative?

The right ad creative is crucial to your success. At Spectrum Reach, you can partner with our award-winning creative services agency, Kernel; design your own commercial through our Waymark AI platform; or produce and schedule your ads through the Spectrum Reach Ad Portal. However you get started, these tips will help you consistently reach the right audiences with the right message. 

Fill out a short form and our team will be in touch soon to help you craft a personalized advertising strategy.

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