The 2026 World Cup is set to capture nationwide attention over the summer, giving brands the rare chance to connect with engaged audiences across the country.
To help brands maximize on the tournament, our latest study explores the ins and outs of audience sentiment and viewership trends ahead of the first whistle. Here’s an inside look:
Here's a look inside:
- 83% of survey respondents intend to watch a FIFA World Cup match in 2026.
- More than 61% of respondents agree they are more likely to visit or purchase from a business that advertises during the 2026 FIFA World Cup.
- Viewers are looking for well-rounded World Cup content that goes beyond the match itself. 66% of potential World Cup Viewers are looking for coverage that focuses on local connections to the 2026 FIFA World Cup.
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