Inside the Rise of Women’s Sports

A new chapter in sports is emerging. It’s no secret that women’s sports have been on the rise over the past several years. In our newest study, we explore the audience and fandoms that are fueling the growth.

Here’s a teaser: 

• Women’s sports viewership has grown significantly, with Spectrum households watching women’s sports increasing from 37% to 47% in five years.
• New fans, or "Newbies," made up 28% of viewers in 2024, showing increased interest from younger demographics who prefer large screens like Smart TVs.

With new fans watching, women’s sports offers brands the chance to harness the power of live sports and engage fresh audiences. 

Ready to discover the stories behind the stats?
 

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