Inside the Rise of Women’s Sports

A new chapter in sports is emerging. It’s no secret that women’s sports have been on the rise over the past several years. In our latest study, we explore how audiences and fandoms fuel growth and create opportunities for advertisers.

Here’s a teaser:

• Women’s sports viewership has grown significantly, with Spectrum households watching women’s sports increasing from 37% to 47% in five years.¹
• New fans, or "Newbies," made up 28% of viewers in 2024, showing increased interest from younger demographics who prefer large screens like Smart TVs.²

While stars like Caitlin Clark have helped bring new attention to women’s sports, the momentum extends far beyond any one athlete or league. From established events to emerging competitions, women’s sports audiences continue to grow, creating new opportunities for brands to connect with highly engaged fans across all of the platforms where they consume content.

Ready to discover the stories behind the stats?

Tap into the power of fandom—explore sports advertising opportunities that drive real connection and results.

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