Strategic storytelling is key to developing advertising campaigns that get better results. Join us as Cherri Ellis, National Creative Strategy Director at Spectrum Reach, gives a deep dive into strategic creative development and how to tell the story your audience wants to hear—not the story you want to tell.
Using real client videos from the healthcare industry, Ellis illustrates the power of data-based creative; and Spectrum Reach client Lori Long, Founding Principal of the Links Creative Alliance, weighs in on how data has informed her campaigns.
In this webinar in partnership with the American Marketing Association (AMA) featuring Spectrum Reach, you will learn:
- The five critical elements of video storytelling.
- What video works best for each platform.
- How to get noticed and remembered.