With the award-winning Kernel or the cutting-edge Waymark AI, Spectrum Reach helps you create ads and grow your business with messaging that matters most to your audience.
As media options have grown, so has the importance of developing strong creative to reach your target audience.
Our award-winning, in-house creative agency, Kernel, provides the full-service creative solutions you need to get the right customers’ attention, and make your business grow.
With Waymark, Spectrum Reach is leveraging the power of artificial intelligence to help brands create ready-to-air TV commercials—with voiceover —in minutes, not days or months. Cutting-edge technology means you can build high-quality, cost-efficient, effective, and compelling commercials with ease.
Work with our local creative and advertising experts and get your brand in the right places across any screen.
The data behind the audience growth, engagement, and longtail opportunities turning women's sports into a core media strategy, not just a moment.
New viewership data shows why engaged audiences — especially in women's sports — can be worth more than bigger, less passionate crowds.
Household level targeting is possible. Spectrum Reach uses privacy-focused first-party data, third-party audience signals, and deterministic cross-screen delivery to reach verified households across Traditional TV, Streaming TV, and online.
Does Spectrum Reach help advertisers create TV and video commercials?
Yes, we provide effective creative for any Spectrum Reach client. Advertisers can work with Spectrum Reach’s award-winning, full-service creative agency, Kernel, to produce strategic creative for any screen. We also offer alternate cost-saving options that allow clients to create their own commercials at no cost using AI-enabled tools, either themselves or with the help of their account executive.
How much does it cost to produce a commercial with Spectrum Reach?
Spectrum Reach offers clients no-cost creative solutions using our AI-enabled Waymark technology tools. This allows businesses to create a TV-quality ad in just minutes – including a voiceover. Cost of full-service production can vary based on the campaign and scale of production.
How long does it take to produce a TV commercial from script to delivery?
Cutting-edge AI powered by Waymark creates ready-to-air, TV-quality ads for your business in just minutes, including a voice-over. Our award-winning, full-service creative agency, Kernel, can write, shoot, and edit a TV ad within days if needed. Please note that production time can vary based on the scale of production and number of revisions.
What types of ads can Spectrum Reach's creative team produce?
Kernel, Spectrum Reach’s in-house creative agency, delivers compelling creative for any screen, encompassing video, audio, design, animation, digital/display ads, and more.
Do I need to provide a script, storyboard, or footage, or can Spectrum Reach handle end-to-end production?
Spectrum Reach’s in-house creative agency, Kernel, can handle end-to-end production, from creative strategy to production and post-production.
Can small businesses get broadcast-quality commercials on a limited budget?
Yes. Spectrum Reach makes it possible for any business, regardless of size, to create a broadcast-quality commercial.
