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Sports AdvertisingReach baseball fans on TV and streaming in one simple buy.

 

Baseball season is in full swing, and it’s full of moments that fans refuse to miss. With Spectrum Reach, your brand can live where the energy is highest: in live Major League Baseball action. We connect you with communities of fans as they cheer, celebrate, and share every highlight all season long.

Ready to step up to the plate?

Why Baseball Wins for Advertisers

With 162 regular-season games per team and matchups nearly every day, MLB offers an unmatched platform to keep your message top of mind among local fans.

Spectrum Reach helps you take advantage of that scale—crafting smart, data-informed campaigns that deliver the right frequency across TV and streaming all season long.

Baseball fans are multi-screen, community-minded, and deeply invested in their teams—making them a perfect match for local businesses seeking consumer loyalty.

a batter, catcher, and umpire in action at home plate

3rd-Most Popular Sport

Baseball is 3rd-most popular sport (40% of adults identify MLB as favorite). 1

81% Response Rate

81% of sports viewers respond to TV ads during live sports 2

89% of Games Available

89% of MLB telecasts are available through Spectrum Reach. 3

Sports is a powerful catalyst—a powerful connector. It allows advertisers to tap into consumer passions and for viewers to make connections with friends and family.

- Michael Guth, SVP, Growth, Spectrum Reach

Connect with usYour Brand in the Big Leagues

Let Spectrum Reach help you grow your business through the power of MLB baseball this season. 

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