This is your season to score big with TV advertising. With access to 93% of live sports programming, Spectrum Reach simplifies your sports buy, connecting your brand with audiences, in real time. Sports advertising is a proven playmaker – it’s where brands meet fans.
2026 is packed with exciting, high-profile sports events—from the Olympics and World Cup, to College Basketball Semifinals & Championship—creating amazing opportunities for advertisers to connect with audiences through the emotional power of live sports, cultural relevance, and loyalty-driven engagement.
Year-round engagement.
From Fall through Spring.
Continuous in-market reach.
Global scale with local relevance.
Live sports remain the last stronghold of real-time, communal viewing. Leverage these cultural connection moments with Spectrum Reach's multiscreen reach and unmatched access to live games—from the most popular sports to niche following.
Sports fans aren’t just watching, they’re engaging. With higher household incomes and stronger purchase intent, these audiences are ready to find your brand online, visit your website or storefront, and make a purchase after seeing your ad. Fans can be segmented by engagement level—avid, moderate, and casual—so you can tailor your campaigns to the most effective audience.
Fans get their sports through a variety of devices, so multiscreen is a must for your brand.
Adding streaming TV to a traditional TV-only campaign can increase your reach by up to 59% and see up to a 143% in reach when you add traditional TV to a streaming-only campaign.4
Sports fans are a key audience for your brand. Spectrum Reach helps you connect with them across screens in one simple buy.
Let Spectrum Reach help you grow your brand through the power of sports programming.
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