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AutomotiveAward-Winning Multiscreen and Measurement Strategies

See how this award-winning data-driven approach to planning and buying increased engagement for the Roger Beasley Hyundai dealership.

Women looking at laptop

With Spectrum Reach, Roger Beasley Hyundai achieved:

  • 3x

    More Website Traffic

  • 23%

    More Reach

  • 35%

    Higher Frequency

  • 57%

    Higher Response Rate

Best Use of Data

The campaign for Roger Beasley Hyundai won Best Use of Data in the Digiday Media Buying & Planning Awards, for most successfully achieving campaign goals through the use of data.

The GoalThe True Power of Multiscreen Advertising.

A progressive Texas agency joined with Spectrum Reach to demonstrate the true power of multiscreen advertising. We developed an audience-based campaign and measured the impact on reach and frequency, and through multiscreen attribution linked business outcomes like website visitation to television ad exposure, for Roger Beasley Hyundai.

The SolutionResearch on Networks and Dayparts

Using a proprietary campaign development tool provided by Spectrum Reach, the team conducted research on networks and dayparts that specifically appealed to Roger Beasley’s target audience of Hyundai and KIA in-garage owners in the Austin market. To test the effectiveness of this strategy, a traditional age and gender-based buying approach was used to reach San Antonio audiences.

Front of Hyundai dealership with cars parked on the parking lot.

The ResultsMore Website Responses

The Austin data-driven schedule drove more website responses, with a higher response rate, greater reach, and higher frequency than San Antonio. Download the full detailed case study to get the scoop on Roger Beasley Hyundai and discover how you can get your message to the right audience, on any screen.

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