We used a data-driven multiscreen strategy and intent-based search to connect families with crucial early childhood development resources.
Public agencies often have life-changing services to offer, but struggle to reach the right audience in an efficient, measurable way. For the Family Health Services Division of the Hawaii State Department of Health, raising awareness of early childhood intervention for ages 0-3 was an urgent priority. They called on Spectrum Reach for help.
I particularly appreciate the ability of Spectrum Reach to precisely target our very narrow audience segment so effectively. They put the right message in front of the right audience, at the right time.
Spectrum Reach recommended a four-pronged, data-driven strategy to precisely reach the right families across the Hawaiian Islands:
Upon completion of the campaign, the Family Health Services Division of the Hawaii State Department of Health documented greater campaign impact with a 3x increase in web traffic, and a 5x increase in average clickthrough rate for their early childhood intervention web content.
The Spectrum Reach campaign helped us reach more families than ever before—our website traffic skyrocketed, and the messaging really resonated. I was surprised with the website traffic and high clickthrough rate for our SEM campaign. These phenomenal results expanded the partnership to include promoting other programs and services we offer the community.
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