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AutomotiveHow Multiscreen Advertising Helped Menke GMC Mazda Become the Go-To Auto Destination

With Spectrum Reach’s data-driven insights, this automotive dealer drove brand awareness and accelerated their growth.

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menke gmc mazda

With Spectrum Reach, Menke GMC Mazda achieved:

  • #1

    GMC Store in Wisconsin1

  • 30%

    Year-Over-Year Sales Growth1

The OpportunityPowered by Long-Term Partnership

Menke GMC Mazda is an automobile dealership located in Schofield, Wisconsin.

When they began working with Spectrum Reach a few years ago, they were a newer dealership with the goal of strengthening their brand awareness with in-market buyers. It was important to them that their advertising approach reflected the values of the dealership.

 

THE APPROACHTurning Insights into Ignition

To achieve their goals, Spectrum Reach developed 4 strategic initiatives to support Menke’s campaign.

  • Integrated Multiscreen Strategy: We utilized traditional TV and streaming video to maximize reach and efficiency.
  • Data-Driven Targeting: By using privacy-focused audience insights, we targeted in-market new car prospects to optimize spend.
  • Creative Collaboration: We aligned our campaigns with Menke’s brand values, strengthening authenticity and trust.
  • Consistent Messaging: We maintained campaign consistency over 2.5 years to build brand familiarity and loyalty.
coworkers looking at a tablet screen

Client Testimonial Driving Growth

Hear from the Dealer Principal, Jay Menke, on his experience with Spectrum Reach:

Spectrum Reach helped by listening first and then coming up with solutions.

- Jay Menke, Dealer Principal, Menke GMC Mazda Dealership

THE RESULTSThe Power of Performance

By partnering with Spectrum Reach, Menke GMC Mazda achieved its initial goal of brand awareness, resulting in 30% year-over-year growth, and evolved to become the #1 GMC dealership in the state of Wisconsin.

"In 2.5 years, we went from being a new store just starting out, to becoming Wisconsin’s #1 single point GMC dealership.” – Jay Menke, Dealer Principal, Menke GMC Mazda Dealership.

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