Ride the energy of one of the most anticipated sporting events of the year and put your brand front and center with highly engaged, ready-to-act audiences. Want to be a basketball advertising champion? Partner with a local expert who will guide you all the way from planning to execution – all before the buzzer hits zero.
Sports advertising is a proven playmaker; it’s where fans are invested, not just watching. By incorporating yearly opportunities like the Men’s and Women’s college basketball tournaments into your plan, your brand can connect with these audiences during every bracket-busting moment through the emotional power of live sports.
There are passionate fans across every corner of the U.S. In 2025, 24M brackets were created on ESPN alone, and nearly 70M Americans wagered on the tourney.1
The NCAA Men’s Tournament saw record-breaking viewership gains averaging 10.2M viewers per game across 67 games on CBS, TNT, TBS and TruTV.2
81% of sports viewers respond to TV ads, making live sports one of the most responsive environments for brand messaging.3
Sports is a powerful catalyst. It’s a powerful connector. It allows advertisers to tap into consumer passions and for viewers to make connections with friends and family.
More than 5000 regular season + post season games (86% of telecasts) are available through Spectrum Reach, including semi-finals and championship.4
With the tip-off on the horizon, Spectrum Reach’s local ad experts are ready to help your brand capture the high-value advertising opportunities within the tournament, managing your playbook from end to end, making it easy for you to tap in, without added complexity.
Keep your brand in the game all year long—explore new opportunities across every season of sports.
Connect with a Spectrum Reach ad expert to help you harness the power of the men’s and women’s tournaments.
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