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Automotive|August 4, 2023

Extraordinary Insights into Automotive Marketing

Learn from seasoned automotive marketers about how they are navigating today’s changing automotive landscape.

Using Data as Your GPS

The New Way of Marketing for an Increasingly Competitive Automotive Market

Dealers want to know they're spending their money wisely, and that they're getting results for their ad spend. With a simplified data-driven advertising approach, dealers can build an effective media strategy.

Learn from Ben Van Horn, Spectrum Reach’s VP of Media Sales, in the latest edition of the Automotive News’ “In the Driver's Seat” series.

You’ll hear about:

  • How dealerships can create demand for their brand.
  • Why use smart audience targeting for greater ad efficiency.
  • The importance of first-party data in a cookie-less future.


Spectrum Reach Automotive provides local knowledge, multiscreen solutions, unmatched audience insights, and creative expertise. We connect advertisers with the right customers anywhere, on every screen. Grow your dealership with the best insights, content, products, and people.