How TV Drives Web Engagement

Ready to turn attention into action? This insight-packed webinar reveals how TV advertising drives real, measurable digital engagement—and how to maximize every media dollar. 

Spectrum Reach dives into the latest multiscreen study, “How TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights.” You’ll discover exactly how and when consumers respond after seeing an ad—thanks to groundbreaking deterministic attribution—and why certain programming, like sports, delivers up to 25% higher engagement. 

Gain actionable guidance on applying these attribution insights directly to your creative, unlocking new ways to drive stronger consumer response. 

You will learn:

• How to perfect your media mix to drive results.
• Ways to unlock the optimal daypart for your target audience.
• The link between TV ad exposures and consumer action on digital devices.
• Your sweet spot for ad frequency.
   

Read the full report
 

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