Reach car buyers and grow market share with effective and measurable auto advertising solutions.
Spectrum Reach’s proprietary data sets us apart from the competition when it comes to attribution. Auto advertisers can measure the impact that TV and streaming TV campaigns have on key campaign metrics, and know what digital actions auto intenders take after exposure to their ad. Reap the benefits of greater ad efficiency with a data-driven approach.
We proudly serve Audi and Stellantis as certified advertising providers for dealerships across the US.
With first-party data from over 30 million Spectrum households and third-party data from our 70+ partners, we help you reach the right auto intenders with a relevant message across all screens.
20%
Increase in Sales Conversions
9%
Increase in Service Transactions
* See Case Study for Sourcing
Nothing cuts through the noise of a crowded marketplace like fresh creative. At Spectrum Reach, you can partner with our award-winning creative services agency Kernel, or design your own commercial through our Waymark AI platform. However you get started, these tips will help you consistently reach the right audiences with the right message.
Wikimotive sits down with Spectrum Reach’s Tara Rego, who provides valuable insights into the world of OTT (Over-The-Top) video, explaining its significance for automotive marketers and how it compares to traditional advertising. She offers practical advice for dealerships looking to leverage this powerful medium.
Today’s media landscape presents a challenge for auto marketers. The expanding multiscreen environment has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention—but there are solutions.
Learn how to boost your response rates by advertising alongside the right content, while leveraging personalized creative to target true auto intenders.
Let us help you craft a personalized media strategy.
