Our data paints the full picture, allowing you to reach your precise customers with our proprietary first-party data and targeting capabilities. And with our real-time tracking and insightful performance reports, you’ll know your campaigns are getting results.
As part of the largest connectivity company, our aggregated and de-identified first-party data is gathered from our direct connections to over 30 million Spectrum households. Combining our first-party data with third-party information from 70+ data partners allows us to accurately target your best customers across all screens, anywhere.
Using our combined first-party and third-party data, we can target geographically right down to the zip code—and even further, by household or by device. With almost 1,000 addressable segments we can target precise households based on consumer behaviors and attributes, not just demographics. Our actionable data and insights help us to better understand consumers in an aggregated and de-identified way, to inform more strategic advertising campaigns.
We’re actively evolving our capabilities to make targeting even more effective. Our partnerships with Blockgraph and Cadent allow businesses of all sizes to activate their data in a privacy-compliant way. We can match your business data with our first-party data to target your existing customers—and find similar potential customers to target with data-driven messaging.
We precisely target your customers nationally, locally, or hyper-locally. And our Spectrum Reach total universe is supported by local marketing experts who live and work in the communities we serve, helping local businesses look big and big brands look local.
We are the first of the few local media organizations to achieve TAG Platinum Status, so you can feel confident knowing your ads are placed only next to brand-safe, privacy-compliant, secure content across all screens. And we take the extra step to be Oracle Moat Verified; that means we deliver your messages on premium brand-safe content to reach the quality viewers you want—not bots.
From our attribution and advanced media measurement capabilities, to tracking results, to 24/7 access to campaign performance with our AudienceTrak dashboard—you'll know your campaign is working.
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