Sports AdvertisingFootball Advertising that Scores Real Results

Reach passionate pro and college football fans across TV and streaming with one simple, data driven buy from Spectrum Reach—built for local businesses, traditional TV loyalists, and growing brands.

Fill out the form to talk to a football ad expert.

referee signals a good field goal and extra point

Why Football is Part of a Winning Playbook for Advertisers

Football delivers one of the most powerful combinations in media: massive reach, appointment viewing, and loyal fans who show up week after week. With hundreds of football games throughout the season and postseason, your brand has ongoing opportunities to reach fans when attention is high and distractions are low.

Get your free guide to planning effective Pro Football and College Football campaigns.

Get NFL Essentials Get NCAA Essentials

close up of players facing off at the line of scrimage

Reach Fans Across Every Kickoff.

120+ NFL and 620+ college football games deliver live audiences every season, with key telecasts reaching millions of viewers.¹

Loyal Fans. Valuable Audience.

Football fans are highly brand loyal and over index on income, homeownership, and multi sport viewing.²

Proven Ad Impact.

57% of fans search online after seeing an ad, and nearly 80% take action in response to TV and streaming advertising.³

Sports is a powerful catalyst—a powerful connector. It allows advertisers to tap into consumer passions and for viewers to make connections with friends and family.

- Michael Guth, SVP, Growth, Spectrum Reach

Harness the Power of Football Fandom

Football delivers highly engaged audiences across TV and streaming. Spectrum Reach helps local businesses and growing brands connect with pro and college football fans using the right message, in the right markets, at the right time.

Tap into our free audience insights to help shape your creative and targeting.

Get NFL fan profile Get NCAA fan profile

college football fans watch party at home

Huddle Up with Spectrum Reach for Smarter Football Advertising

Spectrum Reach gives local businesses and growing brands a better way to show up in live football—with premium inventory, local targeting, and multiscreen reach that goes beyond traditional broadcast buys.

Start planning with our NFL Calendar to see the season's key matchups.

Get NFL calendar

What You Get:

Deep football coverage: Access hundreds of live Pro Football and college games each season, including key regular season matchups, Bowls, the College Football Playoff, and Pro Football postseason inventory.
Localized premium access: Target fans in the markets you serve with geography‑based schedules instead of paying for wasted reach.
Multiscreen presence: Run coordinated campaigns across traditional TV, streaming TV, and online to stay in front of fans before, during, and after the game.
Audience‑informed planning: Build plans using pro football and college fan insights like demographics, income, homeownership, and multi‑sport behaviors.
Data and measurement: See how TV and streaming impressions drive reach, engagement, and website activity, so you can prove impact.
Hands‑on support for small businesses: Get practical guidance on budget, game selection, and creative if you are new to sports or streaming

What You Walk Away With:

A clear, customized football media plan matched to your budget, markets, and goals.
Confidence in which pro football and college football opportunities will drive awareness, traffic, or leads for your business.
Easy‑to‑use fan insights and schedules to guide your creative and timing.
A simple view of how your football investment compares to traditional broadcast‑only buys.

Connect with usWin the Moment

Let Spectrum Reach help you grow your business through the power of premium live sports coverage.

Let's Talk Football Explore Sports Advertising

Audience InsightsFrom Soccer Insights to Advertising Impact

Discover what viewers are expecting from the tournament, how they plan to watch, and the factors shaping brand engagement in our latest World Cup Audience Sentiment Survey.

Download the full report

ResourcesWomen’s Sports are Changing the Game

Women’s sports viewership is on the rise, from the field to the court, and beyond. Learn more about the growing audience passion for an array of women’s sports events, and how advertisers can meet the moment.