Sports AdvertisingWorld Cup Advertising That Scores for Your Business

The 2026 World Cup is set to capture unprecedented attention across the country, creating a rare opportunity for brands to connect with highly engaged audiences at scale.

As the global excitement builds, advertisers can tap into surging viewership and local fan energy to drive real business results. Spectrum Reach brings it all together with a unified, data-powered approach to multiscreen soccer advertising.

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Turn Insights into Goals

With Spectrum Reach, you can activate World Cup audiences through targeted, multiscreen campaigns that maximize reach, drive engagement, and deliver measurable local impact.

Massive, engaged audience

Over 83% of potential viewers plan to watch the 2026 FIFA World Cup, with one in three intending to watch as many matches as possible. ¹

Multiscreen opportunity

Nearly 60% of viewers expect to spend $100+ on events, merchandise, or experiences tied to the tournament. ¹

Proven ad impact

57% of fans search online after seeing an ad, and nearly 80% take action in response to TV and streaming advertising. ¹

Sports is a powerful catalyst—a powerful connector. It allows advertisers to tap into consumer passions and for viewers to make connections with friends and family.

- Michael Guth, SVP, Growth, Spectrum Reach

Take the Pitch with Your Brand

Spectrum Reach is your trusted sports partner, giving you advertising access to 93% of live sports² and helping your business reach audiences across TV, streaming, and online.

We connect your local business with passionate soccer fans throughout the World Cup and beyond.

Extend your impact beyond the pitch by reaching fans across all sports and screens all year long.

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Connect with usWin the World Cup moment

Let Spectrum Reach help you grow your business through the power of premium live sports coverage.

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