Sports AdvertisingThe Winning Play for Smarter Soccer Advertising

Fans’ passion for soccer is at an all-time high following a summer filled with thrilling matches and unforgettable moments. This surge provides brands and advertisers the opportunity to connect with highly engaged audiences at scale.

Even though the tournament has concluded, fans’ enthusiasm for the sport remains strong. Advertisers can leverage this momentum to drive real business results. Spectrum Reach maximizes these opportunities for brands with a unified, data-powered approach to multiscreen soccer advertising.

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Turn Insights into Goals

With Spectrum Reach, you can capture soccer fans through targeted, multiscreen campaigns that maximize reach, drive engagement, and deliver measurable local impact.

Massive, engaged audience

Over 83% of potential viewers plan to watch the 2026 FIFA World Cup, with one in three intending to watch as many matches as possible.¹

Multiscreen opportunity

93% will watch via pay TV or streaming, and 79% prefer viewing at home—ideal for coordinated, cross-platform campaigns.¹

Proven ad impact

57% of fans search online after seeing an ad, and nearly 80% take action in response to TV and streaming advertising.¹

Sports is a powerful catalyst—a powerful connector. It allows advertisers to tap into consumer passions and for viewers to make connections with friends and family.

- Michael Guth, SVP, Growth, Spectrum Reach

Take the Pitch with Your Brand

Spectrum Reach is your trusted sports advertising partner, helping your local business tap into sports enthusiasts across TV, Streaming, and online with access to 93% of live sports.² Connect with passionate soccer fans during the tournament and keep your momentum going by reaching engaged audiences across sports and screens all year long.

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Connect with usWin the Moment

Let Spectrum Reach help you grow your business through the power of premium live sports coverage.

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Audience InsightsFrom Soccer Insights to Advertising Impact

Discover what viewers are expecting from the tournament, how they plan to watch, and the factors shaping brand engagement in our latest World Cup Audience Sentiment Survey.

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ResourcesWomen’s Sports are Changing the Game

Women’s sports viewership is on the rise, from the field to the court, and beyond. Learn more about the growing audience passion for an array of women’s sports events, and how advertisers can meet the moment.