Cannes 2026 brought together creativity, innovation, and industry, creating a valuable opportunity to engage with our clients and partners. In these conversations, we explored emerging themes such as:
- How AI is redefining the landscape, empowering people to do their best work.
- How integration offers a major opportunity for advertisers who get it right.
- How combining reach, simplicity, and precision helps brands connect with audiences effectively.
- How we’re turning sports fandom into measurable performance for brands.
That’s a wrap on Spectrum Reach at Cannes 2026! Watch the video below for a recap of our key highlights with industry leaders and partners and stay tuned to our YouTube channel for deeper insights from our extended conversations.
To find more details on conversations at Cannes - check out our LinkedIn newsletter.
Transcript:
Rohan Chopra
The videos. I'm done. I just actually as part of the magic. Here we go.
Michael Guth
Ready for full service.
Jenn Donahue
It was definitely action packed. Great. Great energy. And I think it's just all about connections.
O’Neil Anderson
AI is definitely a hot topic that, a lot of brands have been talking about.
Mike Dean
AI and the impact on the journey on the consumer.
Emily Kennedy
AI to empower our people to do what they do best,
Rohan
Mistake that people make is they start with AI and they say, where can I apply it? And it's so much better to start with the problem, something that's critical in your organization,
Alex Belaidi
The overall theme to me is integration.
Ying Wong
There's a huge opportunity right now for advertisers who can get it right. But they have to be able to tap into all of this audience fragmentation.
Jason Brown
Where we sit in the ecosystem, you and I, with a ton of data as the pipe to the home.
Jason Brown
We can really show with proof that, you know, that TV, video across both linear and streaming,
Jason Brown
is a mid-funnel machine that pushes conversion.
Elizabeth Lindsey
The fandom is not changing, the spreadsheets changing and changing for the better. And so we now have quantifiable ways to talk about the, the to be at that audience,
Monica Perschetz
We have the ability to bring you all of that content through one central access point. Now what do you want to do with it?
Michael Guth
You have an effective and efficient media buy, and you have
Michael Guth
The data behind it and transparency to know what works and what doesn't. You always do better, exponentially better.
Dan Callahan
I continue to think about this concept of reach, simplicity and precision. Right. And the desire to to be all three. I selfishly feel like as a distributor, we're in that place and you don't have to sacrifice one for the other.
Gerry Bavaro
We might we might have to wrap on that.