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RetailProgrammatic Done Right

Discover how Rain the Growth Agency partnered with Spectrum Reach to boost subscriptions and reduce customer acquisition costs (CAC) for a major multinational e-commerce brand.

woman buying items online

With Spectrum Reach, a leading multinational e-commerce brand achieved:

  • 5%

    below CAC goal1

  • 50%

    faster results1

The GoalWinning with Programmatic Buying

The client counted on Spectrum Reach to help them meet their primary objective—to drive subscriptions while keeping below a defined Customer Acquisition Cost (CAC) target.

The SolutionDriving Growth Through Premium Streaming Content

Through an innovative programmatic buying strategy, Spectrum Reach delivered the brand’s message alongside an extensive live premium video lineup, including curated entertainment, world-class sports, and Spectrum News. We also leveraged our exclusive aggregated and de-identified, first-party data, aligning those customers exposed to an ad with those who created an account, creating insights to inform future campaigns.

watching video content on laptop

The ResultsSpectrum Reach Exceeds Expectations

The results were spectacular. In half the time, Spectrum Reach kept costs 5% below the goal,1 while providing transparent data and content signals to enable measurement and targeting. And it was all delivered in a diverse, brand-safe, fraud-free, live premium video environment, at scale.

person typing on a laptop

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Sources:

  1. (1) Rain the Growth Agency; period analyzed: 6/1-7/13/2023, for CAC Goal for an e-commerce account.