From the smallest to the largest campaigns and everything in between, Spectrum Reach offers a wide range of measurement tools to help you fine-tune your campaign and ensure you're getting the most from your investment.
Our deterministic multiscreen attribution connects TV and Streaming TV ad exposures to digital actions, like website visits. You’ll know a viewer saw an ad, and then took action—proving your campaign is efficient and effective, and providing insights to optimize future campaigns for maximum results. Spectrum Reach is the first to bring brands deterministic multiscreen attribution at scale in partnership with Innovid and Blockgraph.
Ensure your campaign is effectively reaching your target audience with a customized, all-encompassing dashboard, accessible 24/7.
Monitor your campaign performance with real-time analytics across creative, region, network, website, and device, optimized by product for easy navigation.
Connect digital advertising exposures across screens to customer actions.
Get 24/7 access to your TV, Streaming TV, and Online campaign performance from our award-winning AudienceTrak dashboard. Monitor your schedule wherever and whenever, by product.
Discover the power of audience-based TV buying—and its impact on campaign effectiveness, achieving faster, more accurate, and cost-effective results. Learn how All Media Design Group partnered with Spectrum Reach and Comscore to build an exceptional campaign.
Our exclusive advanced media measurement capabilities provide a consistent and holistic view of how many people saw your ad on TV, streaming, or Video on Demand—and how often they saw it.
Spectrum Reach provides advertisers with the ability to measure the impact that traditional TV and streaming TV campaigns have on key campaign metrics, to give a view of the actions taken by your target audience after they are exposed to your ad.
Testing and measurement are key to sharpening your campaign and boosting your business. With Spectrum Reach you have the data you need to make every dollar count.
How does Spectrum Reach measure TV and streaming advertising results?
Spectrum Reach provides 24/7 access to our transparent reporting dashboard. Clients can monitor campaign performance with near-real-time analytics organized by product for easy navigation. Clients have access to metrics like impressions, creative performance, network and daypart delivery and more. We also provide reach and frequency reporting and multiscreen attribution for more detailed performance metrics to help inform and optimize campaign performance.
What attribution and ROI metrics does Spectrum Reach provide advertisers?
Spectrum Reach partners with Innovid and Blockgraph to deterministically identify households that have viewed an ad and visited the client's website in a privacy-focused and secure match, ensuring a precise and direct correlation between ad exposure and consumer action. We can then identify the incremental responses (website visits) and response rate attributed to those who saw the ad. Reporting includes day of week, daypart, genre, and more.
Can I see exactly which TV shows and networks my ads ran on?
Yes, network-level detail is available across traditional TV and streaming and can be accessed via our reporting dashboard. Program-level details are available for traditional TV. Show-level reporting is only available for streaming TV that is placed programmatically currently.
How soon after a campaign can advertisers see performance results?
Standard campaign performance metrics are available in our reporting dashboard in near real time. Multiscreen attribution reporting will be provided by your Spectrum Reach representative based on your preferred cadence, we recommend quarterly.
How does Spectrum Reach measure offline outcomes like foot traffic, store visits, and sales lift?
Spectrum Reach’s deterministic attribution solution connects household ad exposure across traditional TV and streaming to business outcomes, including website visits and response rates among those exposed to the ad. This gives advertisers a clear view of how multiscreen campaigns drive online engagement and helps inform future optimization.
How does Spectrum Reach compare to Nielsen, iSpot, and VideoAmp for TV measurement?
Spectrum Reach serves as both a media partner and measurement provider, offering advertisers insights that go beyond reporting alone, while Nielsen, iSpot, and VideoAmp are primarily independent measurement-focused platforms. As the largest MVPD, we have proprietary viewership insights from over 30M+ households that help inform TV campaigns. We combine campaign execution with tools such as multiscreen reach and frequency reporting, attribution, and campaign optimization to help advertisers understand and improve campaign performance across screens.
