Learn MoreFive insights on effective travel marketing creative.
Here are some important tips.
- Know your visitors—and use creative that speaks directly to their travel dreams.
- Tell a story that is relevant to visitors. What do they need to hear right now?
- Focus on a specific experience, rather than every amenity and dining option. Don’t say too much!
- Creative must be appropriate to its media platform. The digital medium requires brevity, while television ads have the time to tell a longer story.
- Use a single, simple call to action to tell visitors what to do next, such as “Book your trip today.”