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TV AdvertisingThe #1 source of linear viewer share.

Spectrum Reach is the #1 source of viewer share according to Nielsen. With us you get access to 60+ premium networks that puts your ads alongside live sports, local and national news, and award-winning entertainment.

a couple sitting on a sofa watching a smart television

TV is vital to your marketing campaign.

See up to a 209% increase in reach when adding TV to a streaming-only campaign.1

85% of Daily Video Time

More than 85% of time spent watching video content each day is spent with TV.2

TV Preferred 3X More

TV remains the preferred video viewing device by more than 3X.3

82% of Adults Reached

82% of US adults 18+ are reached by TV (broadcast/cable) monthly.4

Data is inherent to the way we do business.

TV is changing, and that’s why we’re building for what’s next. Spectrum Reach has unparalleled access to demographic, household, consumer, and viewership data that allows us to precisely target the right audiences, and deliver actionable insights for every marketing campaign you run.

  1. Find new customers.

    Spectrum Reach has access to 60+ linear TV networks, ensuring your message is placed in front of viewers who want to find your brand.

  2. Target them in their homes.

    Proprietary first-party data and customer insights can inform smart creative messaging, and then deliver that messaging accurately to households.

  3. Know it worked.

    With AudienceTrak, our clients benefit from transparent information on every impression for TV and digital campaigns; and it’s available 24/7, 365 days a year.

Customer TestimonialSales increased by 237% with TV Advertising

To help Howard Bentley Buick GMC expand, we communicated regionally and nationally through consistent TV advertising and a geotargeted digital campaign. The results included receiving an award for the past two years—and increasing sales by 237%.

Let's grow your business together.

We offer two ways to get started.

Create Your Own AdsStart creating your own ads now with Ad Portal

Create your ads, target your audience, and monitor your campaign performance with our self-service platform.

Get In TouchConnect with a local expert dedicated to your business

When you work with us, your business is supported by an average of ten teams, including experts in your market, account management, creative, customer research, and more.

Sources:

  1. (1) Spectrum Reach AM Campaign Data. Date – FY 2022. O&O & Partner Affiliates.. *Includes all campaigns with Streaming TV & Linear. Total Campaigns – 6,765 *Linear TV Lift - % of new HHs reached. **Results based on median averages, results will vary and not all campaigns will achieve +209% lift.
  2. (2) Nielsen Audience Insight Data (Q1 2023) time spent with media Adults 18+
  3. (3) TiVo Video Trends Report 2023
  4. (4) Nielsen Local Media Landscape Update June 2023