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What Is Digital Marketing?

Digital marketing is a comprehensive marketing strategy that includes all online efforts and platforms used to promote your brand and product. This strategy employs a wide array of digital tools to create a strong online presence for your business, drive relevant traffic, convert leads to customers, and build lasting relationships with your audience. Digital marketing accomplishes this through a combination of methods, including content marketing, pay-per-click advertising, search engine optimization, affiliate marketing, and social media marketing.

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Digital Marketing in Action

A chocolate company just opened and wants to increase brand awareness, attract more customers, and jump-start sales.

They launch an influencer campaign, collaborating with local food influencers who review their product for their social media followers. They run targeted pay-per-click ads on search engines and social media, so that they appear in search results and sponsored posts. These ads are specifically designed to reach the people they want to target. Search engine optimization allows the chocolate company to ensure that their website ranks higher in relevant chocolate-related internet searches.

Through these digital marketing strategies, the chocolate company builds their online presence and grows their business. Using the measurement capabilities that digital marketing provides, the chocolate company can refine their strategies to be even more successful.

Is Digital Marketing Right for Your Business?

Digital marketing will work well for any business that is trying to reach a larger audience cost-effectively.

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