What is Lead Generation Marketing?
Lead generation, or “lead gen” marketing, is used to attract attention toward your brand or product and nurture that attention into interest and excitement. Ultimately, good lead gen marketing makes people want to hear about your brand or product.
Aggressive marketing can push people away. Lead gen marketing does the opposite, by building authentic trust with the customer and understanding what they are looking for. Establishing trust lets you show leads how your brand or product can fulfill their needs or solve their problems, ultimately leading them to become happy customers of your business.