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TravelMultiscreen TV Campaign Drove $19 Million in Travel Revenue.

See how a data-driven, audience-first approach surpassed expectations in revenue for Florida’s Space Coast Office of Tourism.

Space shuttle launching from Florida's Space Coast

With Spectrum Reach, Space Coast Office of Tourism achieved:

  • 9,531

    Booked hotel nights

  • $374

    Spent per 1k Impressions

  • 18%

    Space Coast hotel revenue

Space Coast Office of Tourism

Florida Space Coast logo

Get away on the only beach that doubles as a launch pad. Florida’s Space Coast is 72 miles of family-friendly paradise located 45 minutes east of Orlando. Only here will you be able to experience a rocket launch up close, embark on a cruise from bustling and beautiful Port Canaveral, and relax to the sound of crashing waves on uncrowded beaches. 

The Goal A Custom Attribution Study

The Executive Director of Florida’s Space Coast, Peter Cranis, needed proof that linear and streaming TV not only built awareness and consideration, but also drove more searches, more bookings, and more revenue.

Spectrum Reach fielded a custom multiscreen attribution study through Adara, a leading travel attribution company, to measure the impact of multiscreen TV on travel KPIs for Space Coast Florida.

The Results The data stakeholders understand

According to Adara, Spectrum Reach ad-exposed travelers generated $19 million in travel revenue for Space Coast.

space shuttle in flight

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