43% of potential bank switchers took action after seeing a TV ad (past 30 days).1
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46% of potential bank switchers took action after seeing a streaming ad (past 30 days).1
Fintech users are 12% more likely to take action after seeing a TV ad and 10% more likely to take action after seeing a streaming ad.2
High-income investors watch an average of 18 hours of TV each week and spend an average of 15 hours/week on the internet.3
TargetingFind your audience across every screen—wherever they are.
Our first-party insights gathered from over 30 million Spectrum households, combined with third-party data from 70+ partners, let us accurately target your best customers across all screens. And with over 1,000 addressable segments, we can target precise households based on consumer behaviors and attributes, not just demographics—beyond Spectrum subscriber homes.
For instance:
- We can map high-propensity areas, such as households with $250k+ in investments, to pinpoint consumer hotspots.1
- Spectrum TV viewers were nearly 30% more likely to use a stockbroker or financial planner in the last 12 months vs. non-cable viewers.2
- Spectrum Cable subscribers are 38% more likely to plan on retirement in the next year.2
- Spectrum subscribers are 29% more likely to have shopped for a small business loan online in the past six months.2
ArticlePeer-to-peer learning
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SportsUnlock the power of live sports programming.
Whether it's baseball, basketball, hockey, football, or soccer, high-profile sports events create amazing advertising opportunities. For instance, did you know that 42% of credit union members watch the NFL, 26% watch college football, 25% watch MLB, and 22% watch the NBA?3 Advertise alongside live, high-quality sports programming to effectively target your best customers.
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Marketing ResourcesGet finance-specific marketing advice—from the experts
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