43% of potential bank switchers took action after seeing a TV ad (past 30 days).1
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46% of potential bank switchers took action after seeing a streaming ad (past 30 days).1
Fintech users are 12% more likely to take action after seeing a TV ad and 10% more likely to take action after seeing a streaming ad.2
High-income investors watch an average of 18 hours of TV each week and spend an average of 15 hours/week on the internet.3
Gen Z is on every screen, are you?
Stand out and boost marketing effectiveness with advertising solutions across all screens. A campaign featuring traditional TV + streaming TV + mobile is shown to increase purchase intent by 13% over a single medium campaign.3
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Check out this Q&A for successful marketing advice from a growing credit union.
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The upcoming “Great Wealth Transfer” means finance professionals must turn their attention to attracting younger clients. This requires going beyond word of mouth and embracing data-driven advertising.
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