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Audience Based Buying|February 9, 2024

Audience-based Buying: The Solution to Audience Fragmentation

Learn about strategies to reach specific customers, as opposed to targeting general audiences, in this free webinar.

In the ever-evolving landscape of advertising, the traditional approach—focusing solely on the right programs—is being challenged by a more effective strategy: audience-based buying. This recorded webinar is an exciting opportunity for businesses like yours to learn how to connect with your customers more precisely, fostering unparalleled campaign effectiveness and potential savings!

Don't miss out on this opportunity to stay ahead in the advertising industry.

What You Will Learn:

  • Understanding Audience-Based Buying: Explore how advertising to customers is shifting from traditional demographics (like age, gender, or income) to behaviors, attitudes, and lifestyles.
  • Maximizing Engagement: Uncover techniques to effectively engage your audience on both traditional and streaming TV, enhancing your brand positioning.
  • Success Stories: Be inspired by the story of a local business that significantly benefited from audience-based buying.


Read our custom two-part study conducted with the Video Advertising Bureau, "Learn the Secrets of Audience-based Buying."


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